Juan | Certified Financial Planner | Life Strategy Financial

Juan Munoz CFP®, AIF®, CRC®, AAMS®


Born and raised in the vibrant city of Chihuahua, Mexico, my family never placed much emphasis on financial matters. Although we were not facing financial hardship, it was evident that my parents weren’t prioritizing savings for the future as diligently as they could have. Growing up, I observed numerous individuals grappling with the challenges of saving, much like my own parents. This realization sparked a desire within me to contribute to people’s journey towards a more secure and prosperous financial future.

My pursuit of a degree in international marketing led me to the heart of Texas, where I unexpectedly discovered my true calling within the personal financial planning program at Texas Tech University. In this program, I learned how to harness my passion for helping others and translate it into providing valuable education, counseling, and tailored financial guidance that can truly transform someone’s financial well-being.

Since 2008, I’ve been deeply engaged in the financial services industry, crafting personalized financial plans for families and developing retirement benefit strategies for corporations in the thriving Houston region.

Beyond my professional life, I find immense joy in watching films, immersing myself in enlightening podcasts, and maintaining a healthy lifestyle. Whenever the opportunity arises, I relish moments spent at the beach, savoring the serenity it offers.



  • A certified financial planner (CFP) has received a formal designation from the Certified Financial Planner Board of Standards, Inc.1
  • CFPs help individuals in a variety of areas in managing their finances, such as retirement, investing, education, insurance, and taxes.
  • Becoming a CFP is a difficult and stringent process. It requires years of experience, successful completion of standardized exams, a demonstration of ethics, and a formal education.
  • The most important aspect quality of a CFP is that they have a fiduciary duty, meaning they must make decisions with their client's best interests in mind.


To assure that those responsible for managing or advising on investor assets have a fundamental understanding of the principles of fiduciary duty, the standards of conduct for acting as a fiduciary, and a process for carrying out fiduciary responsibility.



It enhances the understanding of retirement planning and income distribution principles of financial planning.



Reinforces the fundamentals of financial knowledge with a specific focus on asset management and investments.